Slowing Traffic With Psychology

An RAC survey of Britain's drivers found that 50% admit to breaking the speed limit and 25% say they have used their mobile while driving which goes some way to explaining the 333,296 road traffic accidents which took place across Great Britain last year, or just over 900 per day.
The Government are always putting out advertisements regarding safer driving and are imposing 20mph speed limits in nore and more cities but psychological research shows that many people are just overconfident in their driving abilities and think it’s ok to drive recklessly and break road laws.
The Government own figures show that the accidents in the new 20mph new speed limit has improved safety, with the number of recorded collisions on these roads reducing by 17% and bizarrely motorists show strong support for driving laws, despite breaking such laws themselves and believe that the rules should be enforced for other, less competent, drivers.
The Psychologists are saying that traditional approaches such as showing crash scenes or 'shaming' drivers into complying aimed at changing behaviour are not working and suggest measures that create uncertainty in the driver such as removal of the centre white line but i found that road humps certainly slow me down as fly over them too fast and you are going back to pick up your exhaust pipe.
There was  a great story in my local newspaper a while back where Speed Cameras were introduced and drivers were contacting a website to let other drivers know where the cameras were because a £100 fine is a good deterrent and the local police sent in fake locations to make it look as though the entire City was covered when in reality only a small section of it was.
Worked though according to the Road Traffic Police so maybe ramping up the financial penalty is the way to go.