The 2012 Paralympics is under way and the first viewing figures for Channel 4 who are showing 500 hours of coverage, are out and according to whether you are an executive for Channel 4, they are either wonderful or show that it hasn't captured the public gaze in the same way as its sister Olympic Games.
One of the highest audiences in Channel 4's history, 11 million viewers, saw Professor Stephen Hawking at the peak of the Paralympics opening ceremony, less than half of the 27 million who watched Danny Boyle's opening ceremony, on the BBC.
On the first day of competition, the largest Paralympics audience was 3.6 million, for the wheelchair basketball match between GB and Germany, again less than half than on the Olympics' first day.
The obvious reason is that while the BBC is advert free, Channel 4 which paid £9m for the Paralympic rights, is funded by advertising and although they released a statement saying that they are showing less adverts than usual, it has still managed to squeeze in the required four advert breaks a hour in the parts i have seen which i admit is nowhere near as much as i watched the Olympics.
So if we are not watching these Paralympics in the droves that watched the Olympics, why not?
Apart from the irritating advertisement breaks, some put it down to sport fatigue after a summer of sport that included not only the Olympics but the European Cup Finals and our attention spans for sport has already peaked.
Others freely admit to feeling uneasy watching disabled athletes and some put it down to no real 'superstars' to watch which i can agree with, with the exception of Oscar Pistorius and Ellie Simmonds, I would be struggling to come up with another name before the Paralympics started but i could reel off a host of athletes pre-Olympics.
The final reason is the Channel 4 coverage who despite 'borrowing' two BBC sport presenters, has been described in unflattering terms, especially the veteran Jon Snow who was widely slated for his opening ceremony commentary and the use of 'war' facts during introductions of countries rather than information about the athletes.
The number of broadcasters showing the Paralympics around the world is significantly less than that seen for the Olympics, and many are subscription television services and the newspapers are not dedicating pages and pages to the British athletes so while the profile of the Paralympics has been raised in Britain due to its home games status, and it is great that Channel 4 are averaging 2.5 million viewers a day for their Paralympic coverage, it is not firing our imaginations for some reason and that is with Team GB currently second in the medal table.