Well done to the MP's in Parliament who have finally done something about the Social Media platforms who, as the Culture Secretary, Lisa Nandy, said yesterday: 'Have had more than enough time to act on social media safety for teenagers'.
Calling Australia plus, the policy bans all under-16s from all the main social media platforms and prevented from chatting with strangers on platforms not covered by the ban, such as gaming apps, as well as live-streaming and it is down to the platforms to be responsible for enforcing it and overseen by Ofcom.
The broad support across the political spectrum means that regardless of what happens to Keir Starmer in the upcoming weeks, it will go ahead but the big question is how will it be measured to be a success or failure?
The Australian model showed that in the immediate rollout of the ban, platforms restricted or closed approximately 4.7 million accounts belonging to teens under 16 so that could be taken as a win but is it purely down to the numbers or an increase in positive mental health outcomes or less time under 16s spent on their phones?
Social Media have had their own way for far too long and have actually backtracked on online safety and reduced oversight into what gets posted so well done politicians who are doing something to protect under 16s which is a darn sight more than the media platforms ever did.