Soft And Strong

There are some things that it must be really difficult to advertise such as toilet roll, diarrhea tablets and women's sanitary products but also on the list is the Military  who go with the tagline 'See the World' which is much more palatable than: 'Want to shoot people or get shot yourself?'
If anyone ever asked me if they should join the Military I would steer them away with a 'Are you mad?' but luckily for them i haven't been approached to write the tagline for the Army but it seems i don't need to because the young are deciding it isn't the life for them all by themselves.
Apparently there is a mounting recruitment and retention crisis across much of the Western world and especially in Canada, New Zealand, the United States, Britain and Australia but they have hit upon a new idea to boost struggling numbers, immigrants.  
Canada and Australia have recently relaxed their rules of non-Canucks and Aussies joining their military and a leaked document has revealed that Britain is considering following suit by ignoring the rule that only 15% of the regular army can be non-Brits although it does mention that this comes with a cost in the Canadian experiment which resulted in serious communication barriers, persistent cultural friction and tensions emerging along national lines.
Personally, I would still advocate a career in advertising over joining the military, even if you have to come up with a clever jingle or tagline for a product whose sole requirement is to be soft on your bum.