The 'New Day' newspaper printed its last copy today, nine weeks after it printed it's first.
Needing sales of 200,000 to break even, it managed to find only 40,000 readers and so the publisher
have decided the tabloid was no longer financially viable and cut it's losses and closed today.
Considering that it was aimed at 'people who do not usually read newspapers', i did find a fatal flaw in their business plan but still sad to see yet another newspaper fold.
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