From midnight tonight, seven water companies bring in hosepipe bans for an area covering 20 million people who face a £1000 fine as punishment for anyone breaking the ban.
Every day more than 3.3 billion litres of treated water, that's 20% of the nation's supply, is lost through leaking pipes in England and Wales. The water lost would meet the daily needs of approximately 21.5 million people.
Water regulator, Ofwat, told water companies that their bills were too high and to reduce average bills to customers over the next five years.
Water companies warned that they will not be able to afford to fix the leaks and drop the prices charged to consumers.
The water companies made more than £4.5bn in the last financial year, doubling their profits since 2002.
Therefore fixing leaks eats into profits, not fixing the leaks maintain profits, so they charge the same but limit how much of the commodity it's customer can use. Water companies continue to make vast profits as the same amount of water that we are short continues to be lost through unfixed leaks.
Privatisation, don't you just love it?