Wednesday, 11 July 2018

That's A Lot Of Beer

In a little over 4 hours we will be a bit clearer on whether football is coming home or going to Paris or Zagreb but apart from everyone becoming an expert on the diamond formation or whether Alli should be used as defensive cover or further up the pitch, the England World Cup run economy has been a boon for business.
The British Beer and Pub Association is predicting an extra 10 million pints will be sold during the semi-final against Croatia with the knockout stage alone boosting the economy by up to £30m.
People are celebrating with drinks at home, too. Tesco is expecting to sell more than 50 million bottles and cans of beer and cider, and nearly six million bottles of wine this week along with 7.5 million burgers and sausages and an extra one million packs of barbecue meat and 70,000 disposable barbecues.
Garden centres announced that barbecue-related sales have increased by 60% while John Lewis reported a 140% rise in television sales.
You can't take a step outside the door without hearing the tune of 'Three Lions' which is expected to top the charts this week and was streamed 2.6 millions times since last Friday.
The bad side though is that since the tournament began police have recorded 1,086 football-related incidents and 70 arrests with The National Police Chiefs' Council saying the majority of incidents were alcohol related.
Asda sold 20,000 strips of St George's flag bunting last week, plus 3,000 bandanas and whistles - and other accessories such as masks, novelty hats, facepaints and foam fingers are reportedly flying off the shelves.
Gareth Southgate's fashion style has seen waistcoat sales rise 35% since the beginning of the tournament and the weekends quarter final saw 19.64 million people tuned in to watch, 87.7% of people watching TV, and it's likely tonight's semi-final will command an even larger audience.
So it's fingers, legs, eyes and whatever else you are able to cross crossed and by 10 o'clock tonight we see our lads consoling the Croats and the sound 53 million English voices singing rude songs about baguettes and onions waft across the Channel to Sunday's opponents.

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