I don't know who is the brains behind Apple's business strategy but they must be a bit nervous as the iphone developer announces a revenue of approximately $84 billion in the first quarter of 2019, down from its previous estimate of $93bn and resulting in a share drop of 7.5%.
Apple are blaming the ongoing trade war with China which means the Chinese Market for the iphone has taken a hit but nobody seems to be taken in by it and point to a host of problems with Apple, all of their own making.
There was the iPhone battery controversy where they were deliberately damaging the performance and battery life of older models, forcing users to upgrade to new phones.
Another issue is the price with the latest top of the range iPhone XS costing £1,500 but with very little improvements so massively overpriced while hardly being technological breakthroughs on previous their phones.
Also Apple is faced competition from a multitude of rivals from around the globe, all vying for a slice of the lucrative smartphone market and matching or exceeding Apple’s iPhone on hardware quality but costing much less.
The reason is that Apple got greedy and took it's users for mugs who would pay anything to get their hands on the Apple phones but they are now finding out that maybe they were not as big a mugs as they thought and i'm glad about that.
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