Sunday 22 May 2022

Choose One Social Media And Reach Most Of Them

I haven't been very quick to embrace social media, before Blogger i messed about on several platforms but found Blogger the most reliable and easiest to use so pitched my tent here.
I have a Facebook page which is meant to update whenever i post here but that only worked for a few months and then just fell apart and then my Special Guest Blogger writing partner suggested we go elsewhere after Blogger threatened to remove us for our Saint Dymphna post resulting in the loss of the 5500+ posts here and after reaching a compromise, that is how come the Special Guest Blogger posts have ended up here, on Substack and on Wordpress.
So my total Social Media footprint as LucyP is Blogger, a Facebook page, Substack and Wordpress (which i don't deal with or update personally so aim any criticism elsewhere) although they are all just a repeat of what is here at Blogger so seems a bit pointless really (and Linkedin IS NOT ME so don't bother asking to be added) but repeating the posts elsewhere was the compromise just in case Blogger gets all uppity again.
The reason i am mentioning this is because analysis from Dataportal shows that there are 4.65 billion social media users around the world and the most used is Facebook (2.9 billion monthly users), Youtube (2.5bn), Whatsapp (2bn), Instagram (1.4bn), WeChat (1.2bn), TikTok (1bn), Douyin (613 million), Snapchat (589 million), Telegram (550 million) and Twitter (465 million).
That looks straight forward but hang on, it goes on to say that the 4.65 billion users makes use of a variety of different social platforms each month so of the 2.9 billion Facebook Users, 78% also use Instagram and 75% also use Youtube and of the 2.5bn Youtubers, 79% use Facebook and 78% use Instagram so if you are after audience reach, you just need to focus on just one or two of the larger platforms and you’ll already have the potential to reach the majority of social media users. Job done unless you want to chase the 25% or so who only use one platform but to be honest, that seems more faff then it's worth.

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