Today Is...Father's Day

Today is the day when we spare a thought for dads as research shows we spend double on our Mum's as we do on the man of the family on Father’s Day. 
From breakfasts in beds, fresh flowers on display, beautiful handmade cards to jewellery, every year children around the world, pull out all the stops to celebrate Mother’s Day and a study found that we spend an average of £27.37 on Mother’s Day cards and gifts, such as flowers, chocolates and cosmetics but when it comes to forking out for Father’s Day it seems we are rather less generous with an average spend of just £14.45, almost half as much.
Marketers agree that Father’s Day is actually one of the smallest commercialised events, way behind Mother’s Day and a fifth saying they had forgotten to send their dad even so much as a card at least once, compared to just six per cent who admitted ever forgetting to send a Mother’s Day card.
It is not only the kids who wait for this day to honour their Mum's tireless efforts and shower them with love, but one can also see shopping malls, bakeries, florists and restaurants stocked up with gifts, coupons and schemes to make the most of this celebration of maternity but it is not so common to see kids gearing up to celebrate Father’s Day with equal zest and excitement.
One shop owner said that there’s just more stuff to buy for Mum but beyond a gadget, socks or chocolate, there’s little else for Dad's but regardless of the price tag, shouldn't we expect the holidays to punch at the same weight?
Parents are equal partners with their responsibilities cut out so generally it is the Mum through the formative years who spend so much time with their children so are in a better position to impact their children’s mindscape in the formative years while Dad steps up later in life although that does seem to be changing.
In today’s world, it is getting increasingly common for Fathers to balance work and fatherhood equally in a bid to spend more time with the children and even employers are taking note of the same with changes to paternity leave and work-life balance so be it a card, a bottle of whiskey or even just a hug, it's Dad's day and he should just get a little thank you for everything he does.