Remember back in your childhood when action figures were cool? Barbie & Sindy had accessories and cars and a horse, action man had an eagle eye and guns and that cute camouflage suit.
Recent action figures have included Dr Who, Spiderman and Buffy who come with a range of dialogue so you can not only defeat the daleks on the back of the sofa but hear the witty banter from the shows.
Yep, action figures are cool to anyone under 10 but all that is about to change because between the Supermans, Bratz and Barbie's is a newcomer to the overcrowded market.
Boasting a great turn of phrase including the memorable John 3:16 and the
unforgettable Mark 12:30, is Jesus.
Looking more like one of the Bee Gee's than the son of god, the plastic toy is about to land in an ASDA Wal-Marts near us soon and just in time for Christmas.
The American firm that believe our kids are ready to put aside the neat toys for their crap ones, also offer a talking Mary and Daniel (complete with lion) are launching 'Biblical Dolls' in Britain after much success in its home country.
I predict that persuading our nations children that they want a foot tall plastic Jesus which recites bible phrases will be as successful as persuading them they want to kiss the auntie with the bad breath and the five o'clock shadow, but there is hope yet if you follow my advice.
You can either give him an eagle eye or give him a cape and some super powers because an action figure whose action is handing out fish and bread just ain't gonna cut it.