The Human Resources department of the British Army must have quite a tough time dreaming up recruitment ad's because 'come join us and kill people or get killed yourself' isn't that enticing a slogan so it comes up things like 'Travel the World', 'Learn a Trade' or their latest campaign which involves 'Belonging'.
The Army say the campaign is aimed at all backgrounds and certainly not specifically targeted at poorer people from deprived areas, but a leaked document on the This Is Belonging campaign spells out that the key audience is 16- to 24-year-old 'C2DEs', marketing speak for the poorest people from deprived areas.
Exploiting people who don’t have a lot else going for them and taking advantage of that lack of opportunity to fill the military ranks is sneaky but if they can't play on the romance, the glamour and the danger of going to war zones then they have very little else to go with.
The MOD said: 'We are proud of the opportunities serving in the armed forces affords young people that aren’t always available elsewhere, from basic literacy education and support for postgraduate degrees, to high-quality accredited training and unique employment prospects.'
So there you go young people, you aren't going to other countries to possibly die overthrowing leaders our leaders don't like, you are undertaking high quality accredited training which may come in very handy once they have picked up your legs from 200ft away from your body.
I say to my students or anybody who even contemplates a life in the military, anything, anything at all would be a wiser or more acceptable employment choice and there are numerous cemeteries, hospitals and rehabilitation centers around our country with men and women who would agree and wish they had been told the same thing.
Worse, there are plenty of innocent victims in the same places in countries where our military have been sent in the recent past by our warmongering Government who would say the same thing.
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