Boots the Chemist have began selling the 'morning after' contraceptive pill and priced it at £30, five times more than in other European countries.
Boots have justified the cost but saying that by making it so extortionately expensive, it: 'helps prevent emergency contraception from being misused or overused' and allows them to offer 'important sexual healthcare advice to women'.
The pill is a way to avoid unwanted pregnancies, as are condoms but you can buy them for £3 a packet so you do wonder why Boots are charging ten times more for something that does the same job.
Well, you would wonder if it wasn't blatantly obvious that Boots are profiteering and trying to hide behind some highly dubious justifications.
Why they can't offer important sexual healthcare advice if they sale them for less than £30 hasn't been explained nor if they give out advice to any men who buy contraceptives or is it just women who need to be lectured about having sex?