Many businesses are taking a pounding in these harsh times but one area that seems to be ready to collapse is the media with the print media especially looking precarious.
Rumours are abound that at least two well known British national newspapers are fighting to stave off collapse and sweating hard over the circulation figures which makes grim reading for all of the dailies.
The weakest looking newspapers are the loss making Independent, Independent on Sunday, Daily Star and Daily Star Sunday who have all shed readers to a critically low level.
These two outfits are desperately trying to cling on using two very different methods, the Independent raising its cover price to compensate for falling sales and the Star going the opposite way and slashing its price in an attempt to prise away readers from other tabloids.
Although the Star & Independent are most at imminent risk, all the national newspapers are suffering, circulation dropping by over an average 6% in the past year and dwindling advertising revenues further compounding the misery. With this present trend, and if the whispers prove correct, 2009 could well see one or more well known titles go to the wall.
The finger of blame is being pointed at the Web, with all the major Newspapers having an online presence which is the cause of the problem according to the boss of local newspaper publisher Johnston Press who have just negotiated a £200m rescue package.
"The internet alternative is cheaper and people are using it in more recessive times. Online is increasing its share and will not necessarily give it up when things improve."
Things are not looking good for the print media and these could be interesting times for the future of newspapers.