A Post About Neuroscience And Brain Bits

A post heavy on Neuroscience isn't that exciting but nor is the mathematical Pederson Index so feel free to click onto the next post because there isn't much i can do to make this a fun read unless reading about political adverts triggering parts of the brain is how you get your kicks in which case, knock yourself out.  
The British electorate, apparently has been more volatile than ever in recent years with the elections of 2015 and 2017 seeing the highest number of voters switching parties in modern history and the Pederson Index is a mathematical equation which measures the change within the electoral party system resulting from individual vote transfers. See, wish you had moved onto the post about Metal and Punk bands now aren't you, i did warn you.
In late 1960s Britain, the Pedersen index stood at just over 10%, now it is 40% which all means a large number of voters are not sticking with the same party but switching it around and there is a debate over whether this is due to Social Media and politicians reaching out to voters with their message and the influence it has on the brain, or the part of the brain, the dorsolateral prefrontal cortex, that responds to fear and emotion.
Science has found that voters are more susceptible to messages that stress the negative rather then the positive as Evolution has conditioned us to be driven by fear when we are under threat.
The right wing politicians tend to delve into the negative more than the left hence Rishi Sunak's warning about the world being 'more dangerous than ever' and the nuclear deterrent but the bad news for the Conservatives is that voters tend to view the economy as their bellweather and voters change their minds based on economic performance and once a government has been associated with economic ills such as Liz Truss's car crash of a budget, they get blamed even if the economy is in recovery.
Obviously good news for Labour even if not for the Conservatives but it shows that despite all of Sunak's promised tax cuts and higher spending, the polls haven't shifted at all and they are on course for a tanking of Biblical proportions and serves them right.