I'm not sure what to make of it but in a YouGov survey of American Adults who were asked who they most trusted to get their news from, the top choice was The Weather Channel. Our very own BBC was second amongst Americans and then PBS made the top three.
As important as it is to know if you need an umbrella, not sure how a Channel that gives you Weather Information can be the most trusted for giving out News unless they have a Current Affairs program between the Weather reports but all the plaudits go to them and i will accept them on behalf of the BBC, whose turn is it to get the cakes in?
I guess we could tell our BBC Weather people to up their game but the YouGov Poll does have a lot more to unpack so leaving my Blueberry Muffin on the side for a minute, let's delve into it.
The poll shows 56% of Americans go actively seeking news and that most Americans get it from Social Media (Facebook and Youtube mostly), Television (BBC, PBS) and friends and Families (Uncle George and Cousin Bob).
In the UK, YouGov found that the most trusted Broadcast Journalists were at the BBC and then ITV and Channel 4 News with the least trusted at GB News and Channel 5 with the most trusted Press Journalists could be found at The Financial Times, The Guardian and then The Times.
Sadly, for the Journalists at the Daily Star and The Sun, the British public believe what you write about as much as they trust you to find your own arse with both your hands and a mirror.
Now, where did i put that Muffin.