Before he sold up and took his squillions of dollars to go live on a Pacific island with Richard Branson and Bill Gates, Cody and I posted a series of blogs where he would put across the right wings view and i would put the lefts.
Unfortunately for me, i picked one of the few right wingers who could string together an intelligent argument and we had some excellent exchanges on American gun laws, hunting and men v women amongst others.
One of our dual posts concerned musicians selling out and this came to my mind when i saw the pitiful sight of Lemmy not only using the magnificent 'Ace of Spades' to flog beer, but starring in the advert while doing it!
Ace of Spades is the ultimate heavy metal song, impossible to listen to without having the urge to turn the radio up as loud as it will go and play air guitar. It's a song about not playing it safe and having a gamble, taking a risk and stuff the consequences.
It also could just be about Lemmy not being very good at card games but what it isn't is a slow, mellow tune with harmonica accompaniment.
I will never be able to hear the song again without picturing Lemmy sat there surrounded by what looks like retired folk singers tapping his foot and singing the line 'The only card I need is the ace of spades' like some sort of hairy faced James Blunt.
I'm sure Lemmy doesn't need the money or the publicity, i could excuse a band fighting there way up taking Kronenbourg's money but Lemmy is a legend and this particular song an absolute classic.
Lemmy joins Johnny Rotten and Iggy Pop on my television as former icons now condemned to forever be linked less with performing iconic anthems of a generation and cranking out adverts for flat beer, margarine and car insurance. Forshame.
'see it in your eyes, take one look and die'. Pfft, your'e not wrong Mr Kilmister.