Switzerland isn't known for much apart from Cuckoo Clocks, yodelling and chocolate. You would be hard pushed to make a list of famous Swiss people without resorting to using the fictional characters William Tell and Heidi.
What Switzerland has got going for it is Roger Federer who is arguably the greatest tennis player ever to throw his balls up in the air.
Usually when one player dominates in any sport, it gets a bit tedious but there seems to be something about Roger that people like. When Sampras was dominating, everyone seemed to be willing him to lose but it is difficult to find anyone with a bad word to say about Federer. He isn't particularly charismatic like an Agassi or funny like Nastase but nobody seems to mind that he wins with robotic regularity.
Here in the UK we have the World number 2 Andy Murray and even we don't like him and he is not in danger of wining anything anytime soon but here is Federer in yet another final, this time battling against the Argentine Juan Martin Del Potro, who is tipped to challenge the Fed for supremacy in the future but is looking out on his feet on the television behind me as Federer marches towards yet another title.
I don't know why everyone seems to take him to their heart but one tennis player whose popularity has taken a huge slump is Serena Williams.
Her and her sister have always had a bit of a feisty side to their nature but after the younger Williams sisters outrageous outburst at the line judge yesterday, she is going to be handed a well deserved slapping down.
Ungracious, nasty and uncalled for, she can expect to see that clip replayed for the rest of her career which hopefully will be much shorter now.