The curbs on Romanians and Bulgarians living and working in the UK are lifted next year and the Government have swung into
action by planning a negative ad campaign aimed at deterring an influx of immigrants from the two East-European states.
The gist of the campaign is that it rains all the time and we have no jobs so go somewhere else instead which seems a bit of a turnaround because in the GREAT Campaign announced by the Government five months ago, sent to the Romanian and Bulgarian embassies, we were inviting 'the world to take a fresh look at everything Britain has to offer' and 'We want to send out a clear message that Britain is one of the very best places in the world to visit, live, work, study, invest and do business'.
Now another arm of Government is trying to trash our own image by highlighting all the worst things about Britain hoping the Bulgarians forgo the delights of a single room bed and breakfast in windswept Bognor and stay in Sofia instead.
Obviously Eastenders is not shown in Romania or Bulgaria, that would put across a great negative view of Britain as would a massive billboard at the French ports with Gideon Osborne's smirking face.
In reply to the British telling Romanians they are not welcome to our green and pleasant land, the Romanians have hit back with a series of ads saying why British people should move to Romania instead.
'The solution was to turn this false problem on its head and invite the British to invade us instead' said Mihai Gongu, Creative Director at GMP Advertising who created the campaign obviously unaware that Britain doesn't need an invite to invade anywhere, just having a natural resource we want seems to have done it for the last couple of hundred years.
The posters to go with the campaign includes zingers such as "Half of our women look like Kate. The other half, like her sister"Our draft beer is less expensive than your bottled water', 'we serve more food groups than pie, sausage, fish and chips', 'We speak better English than anywhere you've been in France' and 'we offer more choice than just two political parties'.
GMP Advertising said the campaign is meant to be friendly in nature: "We were amused, and most importantly we felt inspired. We tried our hand at British humour and, like with all things in the beginning, we probably didn't get everything right'.
Apart from the British humour bit and not getting anything right i would say it was a good attempt but there is probably a reason why Abu Hamza could count the number of Romanian comedians doing well in the UK on his right hand.
The amount of Romanians and Bulgarians who are expected to land on our shores has been put at 250,000 but with the Government just taking us into a triple dip recession the next Government ad campaign will be aimed at trying to keep keep people here in the first place.
PS...just looked out the window and it's raining. Again.