He has been called rude, annoying, vain, smug and his fluorescent white teeth and high waist bands have been ridiculed mercilessly so there are no shortage of things you could knock Simon Cowell for. Foisting the Spice Girls onto us should be enough to see him lynched but the former EMI errand boy with the acid tongue has managed to not only clog up the charts with his bands singles but dominate the television schedules also and earn himself £22m annually doing it.
Yep, he is the guy that seemed to revel in his image of being the bad guy who pulls his trousers up too high but his reputation has taken a bit of a battering today with a heart touching act of kindness.
Appearing on Oprah Winfrey's show to promote X Factor winner Leona Lewis in the US, he saw a video of a family struggling to support themselves while travelling 100 miles everyday for their 3 year old daughters cancer treatment.
After seeing a video of the family, 'Mr Nasty', said: "I didn't know what to do in this situation, other than to do something which I hope will help your situation."
He then wrote out a cheque for £80,000 and handed to them saying "I know that you're having problems with your mortgage. As of this afternoon your mortgage has been paid off."
Rude, vain, smug and annoying he may be but underneath that television persona is actually a decent guy after all.
Well done Simon.