Come To Oslo. Or Don't. Whatever!

I am off trampling all over Scandinavia in September although Oslo could be missed out because according to the latest advert from the Oslo Tourist Board, it's a bit rubbish.
It may be nestled in a dramatic Norwegian landscape featuring steep forested hills and beautiful fjords but the Oslovian resident in the advert looks wistfully at the surroundings and says: '‘I wouldn’t come here, to be honest'.
He then goes on to explain how in the Norwegian Capital City you could walk around the corner, and see the Prime Minister and then walk around the next corner and bump into the King and how there are no proper crowds or standing in line for hours at the museums and galleries, and you don’t have to queue for restaurants, 'Everything is just so available, i can just walk into a restaurant and get a seat' he moans.
It may seem odd to pitch yourself as a tourist destination by saying not to bother going there because everything is so great but it is a genius to pitch your advert as 'Come to Oslo. Or don’t. Whatever' but the bit they left off was 'But if you do come, bring a lot of money, because it’s soooo expensive'.