When he isn't out using his TESCO CLUBCARD to stock up on the WINTER STORMS COMING or buying supplies for EID 2025, the Rev is my blog partner, I just do the writing and pass it to him and he does all the geeky bits because before he began baptizing babies and marrying people he was an IT Professional with an alphabet of letters after his name and he understands these things so when he said I really should include keywords or 'Search Engine Optimisation' as it’s known, I did what I always do when someone mentions geeky things to me, I say: 'yeah whatever' and ignore it.
I know that Print Journalists are encouraged to include often searched for phrases in their copy but newspapers have always jazzed up dull print articles, the tabloids do it with photographs of attractive female stars so you get a sexy picture of MEGAN FOX in a teeny tiny bikini to illustrate a report about the weather being quite warm this weekend or a hunky, topless dripping wet Adonis like DANI ALVES to embellish a staid report on the state of Britain's fountains or something .
Apparently, when you write your blog content you don't just throw in keywords willy-nilly, you should take care about their placement so they go into the title, first paragraph, somewhere in the middle and in the final paragraph, like here but the top person trending is HARRY REDKNAPP after his Nazi salute thing and that's not easy to wangle in, it would be easier to go with this weekends SOLAR ECLIPSE 2025.
I do know that the average reader quickly scans each page in an ‘F-pattern’ so reading along the top first, then glancing halfway along the line below, before skimming their eye downward along the left-hand side and if there’s nothing of interest within that golden ‘F’ zone, they quickly nick off elsewhere which seems a lot of effort to try and position it all in precisely the right place.
Google Trends has a list of all the most searched for words over the past days and the top words today is MYANMAR and then PAUL O'GRADY, TOURIST SUBMARINE SINKS IN RED SEA and GREENLAND so there you go Rev, hope you're happy and this blog post is now Search Engine Optimised up the wazoo.